Urban Outfitters’ animal skin sales slammed in PETA Ad Blitz

For immediate release:
May 17, 2021

Brooke Rossi 202-483-7382

Pittsburgh, Pennsylvania. – “I want you to change. Wear vegan. That’s the message a cow, goat, alpaca and sheep have for future Urban Outfitters buyers, thanks to new PETA ads that just ran in bus shelters and kiosks across town.

Pittsburgh is consistently ranked as one of the best cities for millennials, a major market for Urban Outfitters, Inc. brands (which include Urban Outfitters, Anthropologie, and Free People, with five stores in the city) and a PETA hopes to reach as pandemic restrictions are loosening. and buyers are looking for ‘real life’ wardrobes.

“Urban Outfitters wants to appeal to young progressives, but it misses its mark by selling bags and shoes made with scraps of stolen animal skin, fleece and feathers,” said Tracy Reiman, executive vice president of PETA. “PETA encourages kind shoppers to refresh their closets with vegan styles that leave animals in peace. “

Ads are part of PETA international campaign demanding that all brands of Urban Outfitters, Inc. stop selling leather, cashmere, alpaca, wool and anything badly obtained from animals.

PETA initially tried to place ads showing photos of fashion industry insiders, in which workers gently punch, kick and mutilate sheep for their wool; leaving sensitive goats with bloody and gaping wounds to cashmere operations; to burn, shock, beat and slaughter cows for leather; and mistreating animals in other ways. The images included a photo from a PETA investigation of one of Anthropologie’s own alpaca suppliers, which found that alpacas spit and vomit in fear coarse mowing, but the City of Pittsburgh refused to place the ads. “We cannot show an animal under duress or abused,” said an advertising representative.

PETA – whose motto says, in part, that “animals are not ours to wear” – opposes speciesism, a worldview of human supremacy. For more information, please visit PETA.org or follow the group on Twitter, Facebook, Where Instagram.

PETA’s advertisements are on bus shelters and kiosks at the following locations:

  • 1615 Penn Avenue.
  • 3300 Liberty Avenue
  • 4131 Liberty Avenue
  • 100 12e
  • 6508 Frankstown Avenue
  • 6904 Frankstown Avenue
  • 5880, avenue du Center (on both sides)
  • 5299, avenue du Center

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