New Documentary ‘SLAY’ Exposes Fashion’s Cruel Animal Skin Trade

A new documentary denounces the fashion industry for its greenwashing and treatment of animals.

Produced by Keegan Kuhn (known for his work on the 2017 What is health and Cowspiration), FELL follows filmmaker Rebecca Cappelli’s journey around the world, investigating the trade in animal skins.

Cappelli⁠—who also worked on the 2018 food-focused documentary Let’s be heroes⁠—traveled to Australia, China, India, Europe, USA and Brazil to film at leather tanneries, fur farms, wool farms and hide processors.

“I’ve spent the last three years investigating animal skins in fashion,” Cappelli says in the film’s trailer. “They have a detrimental impact on the planet, on people and, of course, on animals.”

“If someone had told me even half of what I discovered while making this film, I wouldn’t have believed them.”

Fashionable cruelty

More and more brands are banning animal skins (fur bans, in particular, have become popular among luxury brands as public opinion shifts to commerce), but fashion is still a long way off. to be cruelty-free.

According to the documentary, approximately 2.5 billion animals are killed each year for fashion. About 1.4 billion people in the leather industry. (Leather is not limited to cows; pigs, kangaroos, buffaloes, alligators and snakes are also killed for their skins.)

But Cappelli hopes his film will lead to change.

FELLThe Indiegogo page of, which hopes to raise nearly £50,000 to promote the film, reads: “Thanks to our collective efforts, films like Cowspiracy and What is health had a huge global impact – and we can do it again.

“We want this film to reach mainstream audiences to accelerate change through existing solutions.”

Fashion innovation is improving, and the plant-based leather industry, in particular, is becoming more mainstream.

For example, in 2021, The iron Throne Star Maisie Williams has teamed up with Coperni to design a range of apple leather bags. Also last year, Ganni pledged to ditch leather altogether and instead use grape-based leather to make its shoes.

At the time, the brand’s founder, Nicolaj Reffstrup, said: “Selling leather products, although very profitable, will soon be as old-fashioned as smoking on television.

FELL wants this prediction to come true as soon as possible. Click here to learn more about the project and donate to its fundraiser.

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